About Us
andEnd. is the world's first customer-ending business.
http://www.andend.co/
After writing the Ends book, and spending years researching the theme, Joe believes society has an enormous problem with off-boarding in consumer relationships.
We design rich, emotional, and meaningful experiences to onboard the consumer through advertising and marketing. In contrast, the off-boarding of a consumer experience is barren of emotion and meaning. This sacrifices consumer action, holding back engagement, limiting reflection and responsibility. Long-term side effects of this can be seen in the product, service and digital landscapes. Consequences seen as changing climate, industries fined billions for mis-selling, and individuals eroding their online reputations.
Recent examples…
• Thousands of businesses clumsily ended their services for Europeans as a result of GDPR.
• Plastic in the sea is a failure in the customer life-cycle. A lack of coherent off-boarding opportunities.
• Rail passengers through outdated transaction models are powerless at the end of the travel experience.
There are enormous opportunities in providing better endings. Businesses can improve long-term brand loyalty and presence, improve the consumer experience, align with legal expectations, neutralise the negative aspects of consumption and raise business awareness of consumers' behaviour.
andEnd. The offering
• Raising awareness of the opportunities and impact of endings through talks and training of staff.
• Assessing the current state of businesses and their consumer off-boarding through research.
• Advising, designing, and delivering better endings to improve the wider business and the consumer experience.
Press releases
Endineering. Book launch. 8th Nov.
Disruptive new book deals a plot twist on consumer experience and the environment. The problem with consumerism? The end.... read more
26.10.2021 • By AndEnd
